Photo: House of Traditions owners Karen Harris, left, and Jane Ann Kendrick stand at the 30-year-anniversary decorated storefront. (Photo by Hunter McConnell)
Downtown business turns 30
by Hunter McConnell, intern at Nacogdoches County Chamber of Commerce
In October, House of Traditions celebrated its 30th year in business.
The original store, Coulters, began as a bridal registry, fine collectables, and home decor shop in 1986. It was located in the Summer's turn of the century home on North St. before it made its way to the downtown 314 E. Main St. location in a building built in the 1920’s.
The business evolved into House of Traditions in the early '90s under the ownership of Karen Harris and Jane Ann Kendrick.
"This anniversary is a huge accomplishment for the store that has so much to offer," Harris said. "Nacogdoches works for me. I have a love for my customers, my downtown neighbors and the community."
On any given day Harris and Kendrick, along with a group of loyal employees are there, working hard to make sure each customer has a "warm and friendly shopping experience."
“It is the only choice for me, because I was born and raised here. I love the historic charm and feel of Nacogdoches," Harris said. "I have a very loyal customer base, and I am overall passionate about this community."
Harris credits Stephen F. Austin State University as a great asset and source for part-time employees seeking a stable family oriented environment to work in that is flexible. House of Traditions operates with two full-time employees, and has grown from one part-time employee, to five part-time employees.
The store's products and services selection has grown too. It now sells items for home such as functional kitchen accessories and decor; fashion jewelry and apparel; and offers baby and bridal registry; and tuxedo formal wear rental.
To promote the seasonal and standard inventory Harris identified the increasing use of social media as a new marketing tool for the company. She said that the rapid growth of social media usage has helped sales and customer base growth.
"It is safe to say that we are taking the social media world by storm," Harris said.
House of Traditions now has an employee that focuses on online marketing, while putting in work at the store. Customers are also able to comment and purchase anything posted on any of the social media sites. Harris encourages all to follow House of Traditions online to see surprise sales, giveaways and the newest stock.
" In the past 30 years we've enjoyed working with our neighbors and the community to attract new downtown businesses and bring in customers from all over our region," Harris said. "It's a solid foundation for the good things and prosperity we expect in House of Traditions' future."