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Shopper Strikes it ‘Rich’ by Shopping Nac First
Posted 12 - 19 - 2011

Shop Nac First for the Holidays $1,000 winner Bobbie Langston, second from left, is joined by Nacogdoches Main Street director Sarah O'Brien, Sentinel Advertising Director Marshall Stephens, Chamber President/CEO Bruce R. Partain and NEDCO President/CEO Bill King. (Photo by Dustin Anderson, Daily Sentinel.)

Shopper Strikes it ‘Rich’ by Shopping Nac First


More than $91,000 of local store receipts were turned into the Daily Sentinel between Thanksgiving and December 16 as part of the Shop Nac First for the Holidays promotion, according to publisher/editor Rayanne Schmid.

For every $25 spent at any store in the county, shoppers received one chance for the top and weekly drawings for prizes. One kind-hearted shopper turned in a $17,000 receipt for a car, but later returned for it, saying she thought it was too big an advantage over other shoppers.

Dedicated shopper Bobbie Langston was the lucky winner of the grand prize drawing for $1,000 provided by the Nacogdoches Downtown Business Association (NDBA) and the Nacogdoches Economic Development Corporation (NEDCO).

The Shop Nac First program began in 2008 and is a way to help your neighbors who own businesses, said Nacogdoches County Chamber of Commerce CEO and President Bruce Partain.

"That money comes back into the community in the form of paychecks to other people who may be your relatives or friends, and a certain amount goes into supporting city services, such as streets, fire protection and police, which are all important."

Nacogdoches City Manager Jim Jeffers said the sales tax generated has become a significant part of the city's budget.

"Also, the more money we spend in the community, the more retailers are interested in Nacogdoches," he said. "Shop Nac First helps support your city government, quality of life and also what you want to get in additional businesses and restaurants that you might want to see in the community."

To participate in this year's Shop Nac First campaign, readers were asked to keep their original receipts for items purchased in Nacogdoches County between Nov. 25 and Dec. 16, and bring them into The Sentinel office, along with a completed entry form printed in the paper.

Copies were made of the receipts (gas and grocery receipts were excluded).

"We can't encourage people enough to shop locally," said Daily Sentinel Advertising and Marketing Director Marshall Stephens. "Our local businesses do so much to support our community and this was a chance for the community to give back to them. It's a win-win situation, too, because anyone who participates in the program had a chance to win some great prizes for spending money they would have anyway."

Prizes ranged from the top prize of $1,000 to $50 gift certificates to a number of local stores and boutiques.  Mike Hasley won a soccer ball autographed by famous Nacogdoches native Clint Dempsey.

Lead sponsors include The Daily Sentinel, Nacogdoches County Chamber of Commerce, Nacogdoches Downtown Business Association and the Nacogdoches Economic Development Corp. (NEDCO).

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