Wayfinding sign project almost complete
Posted 05 - 29 - 2014


Since 2009 representatives from the City of Nacogdoches, Convention & Visitors Bureau, NEDCO, Chamber of Commerce, and Stephen F. Austin State University have been working together to address various signage issues in Nacogdoches. With several successes under their belt such as the Visitor Welcome Signs, new TXDOT signage on US 259 South, the committee is excited to announce that the long time wayfinding signs will soon begin to be installed.



“The signs are now in our custody, and we couldn’t be more excited,”said Melissa Sanford, Executive Director of the Nacogdoches Convention & Visitors Bureau. “We are grateful that City of Nacogdoches crews will soon begin the installation process, which is a significant cost savings to the project.”City crews expect to have all 79 signs installed by the end of the summer.



Way finding guide signs are defined as a systematic network of directional signs installed and maintained by a city to guide the traveling public to major civic, cultural, visitor and recreational destinations. Other tourist destinations in Texas such as Georgetown have had such signs in place for many years.



“This project took a tremendous amount of resources and effort, huge thanks to the Convention & Visitors Bureau for leading the charge,”said Main Street & Communications Director Sarah O’Brien.



Request for Proposals for this project were solicited in 2012, and staff from the various entities have

worked closely together over the last two years to carefully design and implement the wayfinding plan. “This will greatly increase the ease in which heritage tourists, weekend travelers, and SFASU parents and students are able to navigate in Nacogdoches,”said O’Brien. “The Convention & Visitors Bureau should be applauded for making this project a reality.”



The City contracted with National Sign Plazas, a well known wayfinding sign company to complete the planning, design, and production phases of the project. The total project cost is $240,725.00. The City of Nacogdoches is contributing $30,000 in kind labor for the installation phase. The Nacogdoches Convention & Visitors Bureau allocated more than $201,225 in Hotel Occupancy

Funds. Section 351.01(a)(5) of the Hotel Occupancy Tax code states" programs to encourage tourists and convention delegates to visit preserved historic sites or museums".



In 2009, the legislature also added a statutory category Section 351.101 (a) (8) that allows cities to use HOT funds to pay for: “signage that directs the tourists to sights and attractions that are visited frequently by hotel guests in the municipality.”The Nacogdoches County Chamber of Commerce

and Nacogdoches Main Street Advisory Board also made contributions.



For more information about the wayfinding sign program you can contact

Sarah O’Brien, Main Street & Communications Director, at 559-2573 or

obriens@ci.nacogdoches.tx.us or Melissa Sanford, Executive Director of the

Convention & Visitors Bureau, at 564-7351 or Melissa@visitnacogdoches.org


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