Like most successful service organizations, the City of Nacogdoches recognizes the need for good communication with the people it serves. It is for that reason, city leaders are reaching out to residents in an effort to listen and better inform them about various aspects of city services. The communication initiative also represents tangible evidence of a broader effort to make city government and operations more transparent.
“Listening is one of the most important things we do as a service provider,” says Nacogdoches Mayor Roger Van Horn. “We can best meet the needs of our residents when we listen to what they have to say, what is important to them, what makes their lives easier and what they expect from their city.”
With that in mind, City of Nacogdoches Communications Director Sarah O’Brien says residents will soon have the opportunity to express their views by means of a city-wide survey. Over the next few weeks, citizens will be asked to complete a questionnaire that will be used to help enable the city to determine the kinds of services and projects most important to those living in the City. A short version of the survey will be included in monthly statements issued to residents by the city’s water department. A more in-depth questionnaire will be available on the city’s redesigned web site.
“The new, user-friendly city website that we recently launched is a big first step in our communication process,” says O’Brien. “Not only does it enable our residents to share their thoughts and concerns through a community survey, but it gives us all a portal to the city that is informative, easy to use and for many, the primary source of city information and communication.”
According to Van Horn, the new website and pending community survey are only the initial steps in an on-going effort by the city to better communicate with local residents and business owners. More long-term projects under consideration may include televised city council meetings and the broader use of social media to communicate urgent or emergency messages to local residents. For now, however, Van Horn says it’s all about listening, the first step in all good communication.