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Love is in the Air-Filled Balloons at Wally’s Party Factory
Posted 01 - 16 - 2013

Media Release

Love is in the Air-Filled Balloons at Wally’s Party Factory


ENNIS, TX (January 15, 2013) – Helium may be in short supply; but Wally’s Party Factory is not letting that deflate Valentine’s Day balloons. Wally’s, which is the nation’s largest privately-held chain of family-owned independent party supply and Halloween stores, is using air-filled balloons to navigate the global helium shortage this Valentine’s Day. Balloon Specialists at each of the stores’ 29 locations are getting creative, and finding innovative ways to use non-floating balloons to great effect in Valentine’s décor. 

The most popular air-filled decorations are centerpieces. They are inexpensive, they last for weeks, and they are versatile—air-filled centerpieces can be displayed indoors or outdoors, and easily find the right size for any space.

Although air-filled balloons won’t float like their helium-filled friends, they can still be used for artful bouquets. To do so, simply use specialized rods that hold the balloons aloft and anchor the rods using a base, or place them in a decorative container much like a floral bouquet. They can easily be adjusted to the correct height and width.

Air-filled balloon arches and columns also make an affordable and grand statement for any event. To insure that the arches remain in place, simply use a PVC frame for support. The columns are, in many cases, self-supporting.

“Our balloon artists are experts on the latest air-filled balloon design techniques,” says Jonathan Erwin, vice president and general counsel of Wally’s Party Factory. “Many of our customers are not aware that there is a helium shortage; but they will be amazed to see what we can create with air-filled balloons.”

Wally’s offers an extensive selection of party supplies and balloons for all occasions, and themes including an extensive Valentine’s department with balloons, greeting cards, décor, party favors, and candy. 

Enhance your in-store experience by visiting Wally’s website at where you can find more information regarding products, store locations and hours, upcoming events and party planning inspiration.

Wally’s Party Factory has a company-wide commitment of appreciation for those that serve our community and nation by offering a 10% in-store discount to educators and members of the armed forces.




Wally’s Party Factory, based in Ennis, TX, is the largest multi-channel privately held, family-owned chain of independent party supply stores in the United States. Wally’s, which also operates in some locations as Card & Party Factory, Christmas Discount Warehouse (temporary Christmas stores) and Wicked Wally’s Halloween Costumes (temporary Halloween stores) began over two decades ago and has grown steadily into one of the nation’s best party-supply and Halloween costume merchants. Wally’s is devoted to helping its customers celebrate the most important events in their lives by providing unrivaled customer service, offering an excellent selection of the best products, and pricing those products competitively. Wally’s also gives back to local communities, each of which everyone at the company treats as home.

The company’s 29 party stores are located in Texas and Oklahoma.  The locations are as follows: Abilene, Amarillo, Brownwood, Cleburne, College Station, Conroe, Corsicana, Ennis, Huntsville, Kerrville, Lake Jackson, Lufkin, Longview, Midland, Nacogdoches, Palestine, Rockwall, San Angelo, San Marcos, Sherman, Temple, Texarkana, Tyler, Victoria, Waco, Waxahachie, Weatherford, Wichita Falls and Lawton, Oklahoma.


Nancy Bauman

Marketing Director

Erwin Distributing Co., Inc.





Sarah Davlin

Marketing Coordinator

Erwin Distributing Co., Inc.

Wally's Party Factory / Card & Party Factory

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