What is the real value of being a Chamber member?
Posted 01 - 02 - 2013


What is the real value of being a Chamber member?

A n
ational survey of 2,000 adults reveals that being active in a local Chamber of Commerce is an effective business strategy.



The study, conducted by The Schapiro Group, an Atlanta-based strategic consulting firm, found consumer perceptions of Chamber members to be positive. Here are just a few of the survey results: 




  • When consumers know that a small business is a member of the chamber of commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future.


  • If a company shows that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10% more likely to think that its products stack up better against its competition.


  • When consumers know that a national restaurant franchise is a member of the chamber of commerce, they are 68% more likely to eat at the franchise in the next few months.


  • When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to think favorably of the company.



Click here for full survey report.


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